York Archaeology

Marketing Material
Style Guides

In mid-2023, York Archaeological Trust had a rebrand to York Archaeology. The goal of the rebrand was to bring more public awareness to every aspect of the company, associating the well-known JORVIK Viking Centre with a new brand which included other branches of the business such as Public Outreach, Education, and Commercial Archaeology, bringing them all under one umbrella brand ‘York Archaeology.’

The rebrand involved creating a new visual identity, brand guidelines, company stationary and updating signage and ID cards across all York Archaeology offices nationally.

Main Logo.
‘Grouped Activities’ Logos.
Sample of company-wide Brand Guidelines.
Animated version of the logo used for online content.
General letterhead design for use throughout the company.
Colour is used to differentiate stationery for different areas of the company; for example, ‘commercial services’ documents are accented in blue while ‘Attractions’ are accented in gold.
Company-wide business card design, logo in spot UV on the reverse.
Long service employee cards: these solid metal cards are used for members of staff and trustees who have served for more than 20 years in the company. It is similar to the business cards with the logo etched on the reverse side.